Keywords are words and phrases most often entered by users when searching online. The more often words are searched for, the more ‘competitive’ Google considers them to be. However, newer sites can offset this by focusing on building trust with search bots.
This is done by focusing SEO content on less competitive keywords (ones that are searched for less frequently) before tackling more competitive terms.
Getting keywords into your website copy can sometimes feel a bit like getting more fibre into your diet…you know it’s good for you but working it in isn’t always fun.
Likewise, keyword rich copy will help your search engine ranking, but it can be such a chore to incorporate those targeted key phrases. This is especially challenging if you have existing website copy that you don’t want to rewrite from scratch.
Luckily, there are a few subtle, yet effective ways to boost your keyword count that are painless for you and nearly undetectable to your readership. Before you go back to the drawing board, add some quick SEO to your web content using the following pain-free ways to get more keywords in your website copy:
Add a meta title
The meta title determines the text that will appear in the browser’s title bar and in search engine listings. Each page on your website should have a keyword optimised title tag that includes, at the very least, your company name, the title of the page and a few choice keywords. If your pages currently have generic titles such as; home, about us or services then there is a huge opportunity to get some high value keywords into your pages.
The best way to do this is with a tagline. Your targeted keywords will occur naturally in a well-written tagline. In fact, sometimes the best way to communicate what your business does is to simply list your main services.
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Add ALT tags
Since search engines can’t exactly recognise images, ALT tags help them get an idea of what the image is. ALT tag descriptions also stand-in if the image doesn’t load correctly. For the vast majority of users, the absence or presence of ALT tags won’t make a difference, since all they’ll see is the image itself. As such, you can painlessly incorporate keywords into the ALT tag…but don’t go overboard, simply include a description of what the image is and leave it at that.
Website users skim read, and headings make text more palatable. A good balance is to go for one heading per 100 to 250 words or every 2 to 3 paragraphs. Not only does this make it more readable, but it also lets you introduce your keywords in a meaningful way.
Optimise anchor text
What do your links look like? Do you ask customers interested in a free online quote to ‘click here’ or do you invite interest customers to ‘click here for a free online quote’.
The meaning and readability of both sentences is the same, but the latter is better for SEO. It not only makes the keywords stand out, it also gives vital clues to search engine spiders as to what it’ll find when it follows the link.
You can write good website content in generic terms, but it’ll benefit; both in terms of readability and keyword richness, if you add a little specificity. Scan your content for instances of generic terms, such as services’ or ‘product’ or ‘device’ and replace it with something more descriptive.
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